FMP – Idea

For my Final Major Project, I have decided to continue into the realms of staged photography. For this project, I was inspired by past recreations of photography


STAGE THREE: Final Presentation

For the final task for element one in the Exposure project, we are required to present our finding and answers from stage one and two.

Below are screenshots of my Presentation:

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Attached below is a PDF version of the presentation:
PDF Jade Isted – Exposure

STAGE TWO: Define and Present Visibility Strategies

How would you draw attention to yourself?

I plan to arrange small exhibitions showing a series of my works, I will spread the word by giving out flyers to local schools and businesses and around the University. I would also like to collaborate with other creative individuals and take part in more group exhibitions.


How would you use digital platforms to your advantage?

To date, I have a range of digital platform in which I use to share my work with my audience. I gain new followers on these platforms by using hashtags and having creative individuals sharing my work on their own digital platforms. Below are visual examples of my digital platforms.


On my website, I have an easy navigation system that includes all of my projects and commissioned work in addition to clear links to my other social accounts.


On the pages of my projects, there is a bold titled and description of the project.




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I use all of my social media platforms to share my work and upcoming events with my following. I make sure to keep my platforms updated with my latest work.


STAGE ONE: Three Galleries

Previously in the project, I researched into a series of photographers of whom I admire and whose style of work I believe is similar to mine. I did this as I would then gain an insight into what kind of galleries my work could be shown in. This process also helped me gain an idea of what stage of my career I shall be in in order to exhibit in such galleries.
My work does not solely revolve around exhibiting prints, I have turned my work into an installation piece in the past and it is something I will continue to do throughout my career. Because of this, I also decided to look into galleries which can help provide this.

Here are a few photographs of my works:



Gallery One
The Photographers Gallery

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16 – 18 Ramillies Street
London, United Kingdom


Nearest Tube: Oxford Circus


“The Photographers’ Gallery was founded in London’s Covent Garden in 1971 as the first public gallery in the UK dedicated to the medium and remains a leader in the presentation and exploration of photography in all its forms.  It has been instrumental in promoting photography’s pivotal and influential role in culture and society and ensuring its position as a significant art form.” (The Photographers’ Gallery, s.d)

I have chosen The Photographers Gallery as I believe certain projects of mine will fit in very well there. Such as my Displacement photographic series which captures the disorientation and loss of ‘self’ due to dementia and mental health. The gallery itself has an Exhibition Proposal Policy in which it states “The Gallery is committed to exhibiting a broad range of international and British photographic work with an emphasis on new developments in the medium and current debates around photography and society” (The Photographers Gallery, s.d), requirements in which I believe some of my work meets.
Works that have been shown previously include those of Shirley Baker, who practised street photography in Britain during the post-war era, a series of photographs by Andy Warhol from 1976 -1987 and Gregory Crewdson’s Cathedral of the Pines in which was the first time The Photographers’ Gallery devoted all three of its gallery spaces to one artist. The Gallery also holds group exhibitions that includes a large number of photographers who captured the same topic, for example, their exhibition Human Rights, Human Wrongs which featured more than 200 original press prints and explores “what role such images play in helping us understand the case for human rights, and further addresses the legacy of how photographs have historically functioned in raising awareness of international conflict” (The Photographers Gallery, 2015).

The Gallery exhibits work at the result of proposals generated by their in-house curatorial team or collaborations with other institutions. The majority of their exhibitions arise from direct invitations to photographers, artists and curators and they state that they rarely accommodate unsolicited proposals but allows anyone to send a proposal in via emailing I can be at any stage in my career to exhibited here if my work meets the Galleries requirements. Exhibitions are scheduled around two years in advance.

The Photographers’ Gallery allows you to privately hire out the venue for events including breakfast, evening drinks and private dinners. The Gallery works with a wide range of sponsors and partners to support a variety of projects and awards in addition to holding workshops and Q&As. The Gallery recently ran DEVELOP: Preparing for a Career in the Photography Industry, it is an ongoing programme of talks, events and workshops for 14-24-year-olds. Here is a list of a few of the past programmes:

  • Workshop: Team Work Makes The Dream Work – “discover how to set up your own project and create the best team to make it all happen. This event will look at project creation and management, working in a team as well as being an effective leader, and will help you find and boost your own particular strengths.”
  • Discussion with Q&A: Exhibiting Your Work – “Interested in creating a space to show your own and other’s work? From pop-up exhibitions to presenting work in a gallery context, come to this informal discussion and Q&A session with multidisciplinary artist Georgina Johnson to hear the real ins and outs and be inspired.”

From 13 Nov 2018 – 12 Feb 2019, The Gallery is holding Photography and Curation, a course at a fee that “examines the various ways curating can shape our encounter with an understanding of the photographic image. At a time when academic curating programs are expanding globally and our understanding of the practice is evolving, this is a unique opportunity to focus on the role of the curator through the lens of photography.”.


Gallery Two
Saatchi Gallery

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Duke of York’s HQ
King’s Road
London, United Kingdom

The gallery is 3-4 minutes walk from Sloane Square Underground (District and Circle lines) and 10-12 minutes’ walk from Victoria (Victoria, District & Circle lines).

“The Saatchi Gallery aims to provide an innovative forum for contemporary art, presenting work by largely unseen young artists or by international artists whose work has been rarely or never exhibited in the UK.” (Saatchi Gallery, s.d)

I have chosen Saatchi Gallery as it is a gallery which is open to exhibiting works of those who have yet to be discovered. This gives the opportunity to young artists from all over the world to get a start on exhibiting and sharing their work, because of this I believe this would be the ideal gallery to help lift of my career. Saatchi Gallery is currently giving individuals the opportunity to display their work for FREE on the hi-resolution screen that they have installed on the 2nd floor. The requirements for this application are as followed:

  • upload up to 3 artworks. Please make sure to upload your best works.
  • You can only upload your own artworks that you have full rights on.
  • Images should have at least 500px width but larger images will be preferred.
  • Photos of your artworks must look professional and show the artworks in full.
  • Professionally taken photos will be given priority.
  • Pornographic, violent and offensive images will not be accepted.
  • Only selected works will be displayed. You will be informed with an email if your work has been selected.

This is a great opportunity and one that I have taken myself. I have recently filled in the application with three photographs from my Into the Woods series. If I get accepted this will make a huge change in my career and possibly open a new door within it. But if I do not, I will not stop trying.
The Gallery has helped gain the exposure of young photographers such as Justin Green, Atul Kshirsagar and Ross Williams; all of whos work is currently being displayed on the hi-resolution screen. In addition to exhibiting works for young artists, the gallery has also exhibited the works of famous creatives such as artist Andy Warhol, photographer Borris Mikhailov.
Saatchi Gallery is partnered with likes of CHANEL and Hermès amongst many others and offers Corporate Partnership opportunities. It is also a gallery that exhibits installation pieces as well as prints, which is ideal for me as I wish to exhibit my photography as installation pieces more.

The Gallery hosts a range of talks and workshops open to the public at a fee. Previously it has held a workshop by Alison Jackson, an English artist known for her lookalike photographs of celebrities and Huawei, this workshop consisted of members of the Huawei team. “Huawei and the Saatchi Gallery are bringing together a panel from the worlds of cultural criticism, social media and neuroscience to discuss the impact of selfie culture from a multitude of perspectives. The event will be hosted at the Saatchi Gallery on 5th July, where the exhibition ‘From Selfie to Self-Expression’, presented by Huawei is currently on display … Following the debate, everyone will have the chance to participate in an exclusive photography experience using the awarded Huawei P10, co-engineered with Leica.” (Saatchi Gallery, 2017)
The Gallery is open to hiring for personal events, past guests have included Chanel, Gucci, Discovery Channel, Univeral Pictures, Vogue and our very own university, the University for the Creative Arts. Because of this, I am drawn to the Gallery even more than I was before.


Gallery Three
Victoria and Albert Museum (V&A)

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Cromwell Road
London, United Kingdom

Nearest Undergrounds:
South Kensington
Gloucester Road



“The V&A is the world’s leading museum of art and design, housing a permanent collection of over 2.3 million objects that span over 5,000 years of human creativity. The Museum holds many of the UK’s national collections and houses some of the greatest resources for the study of architecture, furniture, fashion, textiles, photography, sculpture, painting, jewellery, glass, ceramics, book arts, Asian art and design, theatre and performance.” (Victoria and Albert Museum, s.d)

I have chosen the V&A as it is a museum I have visited ever since I was a child and it is the world’s largest museum of decorative arts and design. The museum allows individuals to submit an application to exhibit work but only accepts applications in response to an Open Call for Applications and for each open call, they define a particular area of the collections or a specific theme or medium that they would like the resident to explore. In order to successfully do this, I would need to be at a good point in my career where I can focus on this project, the museum states that this “is largely aimed at mid-career UK based artists and designers who have worked independently for a number of years and have substantial experience in working within the discipline stated” (Victoria and Albert Museum, s.d). This project would be a huge commitment so I would want to be stable in my career and have time to complete this project successfully to the highest standard as I possibly can.

The Museum began acquiring photographs in 1852, and its collection is now one of the largest and most important in the world. It has featured works from the late American photographer and filmmaker Paul Strand, late English fashion, portrait and war photographer Sir Cecil Beaton and has helped the exposure of photographer Edith Marie Pasquier.

The V&A hosts a range of workshops, courses, talks and conferences. Recently, the V&A has hosted Photography Spotlight, “The Photography Spotlight celebrates the opening of the V&A Photography Centre, home to the national collection of the art of photography. Enjoy a dynamic series of talks, workshops and special events, including an international two-day conference” (Victoria and Albert Museum, s.d). The museum is currently holding a Humanist Photography workshop which explores Humanist Photography – a mid-20th-century style of documentary photography concerned with everyday life and people.



Extensive Research for Element One

Before I dive straight into the task of stage one, I want to thoroughly research into a number of photographers whose work I admire who have also exhibited in galleries. By doing this, I will get an insight into what kind of galleries my work would fit. I will also look into the social platforms in which they use to share their work.

Cristina Otero
Otero is a self-taught Spanish Photographer who had her first solo exhibition at the Kir Royal Gallery located in Valencia, Spain at the age of fifteen; making her the youngest Spanish artist to exhibit individually in a gallery. Since the age of sixteen, she has been giving talks to more than 2,000 people and doing workshops all around the world. Her works are included in important collections in Germany, the United States, Canada, the United Kingdon, France, Spain and Brazil.

I have always been inspired by Otero’s work ever since she spoke in my art class in secondary school in early 2013. Since then I have followed her photographic journey and have fallen in love with her style which has greatly inspired my photographic practice.


Works Otero has exhibited and galleries she has exhibited in:

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  • 2011 “The Other the Same: Another For Herself” – Kir Royal Gallery (Valencia, Spain)


  • 2013 & 2014 – Altiba 9 (Algeria)

Otero also has a series of social platforms in which she shares her works with the world, here are some links:



Juno Calypso
Calypso is a London based artist working with photography, film and installation. Her photographic series The Honeymoon was awarded an international prize by The British Journal of Photography. Calypso stages many of her photographs, using an extensive range of colours and lighting resulting in exceptional photographic imagery delightful for the eye.

I have always been drawn to Calypso’s work and her style has greatly inspired my own.


Works Calypso has exhibited and galleries she has exhibited in:


  • 2018 “What To Do With A Million Years” – TJ Boulting (London, UK)


  • 2018 “The Salon” [3D Renderings] – Galeria Melissa (London, UK)

“The Salon’, her latest exhibition, hosted by Melissa and featuring plastic shoes from the brand’s Spring/Summer 2018 collection, turns away from the self-portraiture photography that Calypso has previously worked with in favour of a full-bodied immersive installation, featuring a 3D rendering of her own body.” (Kinsella, 2018)


  • 2017 “The Honeymoon” – Golden Thread Gallery (Belfast, UK)


  • 2015 – Flowers Gallery (London, UK)


Calypso also has a series of social platforms in which she shares her works with the world, here are some links:



Gregory Crewdson
Crewdson is an American Photographer and director of graduate studies in photography at the Yale University School of Art, which he once attended himself. Crewdson’s career has spanned three decades. His work has been exhibited widely in the United States and Europe and is featured in many public collections, including the Museum of Modern Art, New York; Metropolitan Museum of Art, New York; Whitney Museum of American Art, New York; Brooklyn Museum; Los Angeles County Museum of Art; San Francisco Museum of Modern Art; and Smithsonian American Art Museum, Washington, DC.

Crewdson’s use of strategically staging and construction of scenes is the very reason why I prefer staged photography. His absolute mesmerising images are ones that have and will continue to inspire my own work.


Works Crewdson has exhibited and galleries he has exhibited in:

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2018 | About Photography (San Fransisco, USA)
2017 | Arcadia 世外桃源 (Hong Kong, China)
2016 | Cathedral of the Pines (West 21st Street, New York, USA)
2011 | Sanctuary (Rome, Italy)
2010 | Sanctuary (980 Madison Avenue, New York, USA)
2010 | Meet Me Inside (Beverly Hills, USA)
2008 | Untitled (Vicarious) Photographing the Constructed Object (980 Madison Avenue, New York, USA)
2008 | Gregory Crewdson (Beverly Hills, USA)
2005 | Beneath the Roses (Beverly Hills, USA)
2002 | Hollywood is a Verb (Heddon Street, London, UK)
2002 | Twilight – Gagosian Gallery (Beverly Hills, USA)

Crewdson has also exhibited at the Victoria and Albert Museum, The Photographers Gallery amongst others in the United Kingdom.

  • 2017 “Cathedral of the Pines” – The Photographers Gallery (London, UK)


  • 2005 “Beneath the Roses” – Gagosian Gallery (Beverly Hills, USA)


  • 2002 “Twilight” – Gagosian Gallery (Beverly Hills, USA)


Crewdson also has a series of social platforms in which he shares his works with the world, here are some links:



Inez Van Lamsweerde and Vinoodh Matadin
Inez and Vinoodh are a Dutch fashion photographer duo who met whilst studying at the Art Academy in Amsterdam and following careers in and around fashion, began working formally together as artists in the early 1990s. For over two decades, the meticulous and audacious imagery created by the duo has challenged and inspired the field of fashion photography.

I first was introduced to the duo’s work whilst studying Fashion Media and Promotion in 2015. The duo’s work in editorial photography is playful and fun, aspects in which I have implied in my own editorial photography.


Works Inez & Vinoodh have exhibited and galleries they have exhibited in:

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  • 2013 – Gagosian Gallery (Beverly Hills, USA)


  • 2010 “Pretty Much Everything” – Foam (Amsterdam, Netherlands)


  • 2005 “The Now People, Part II: Life On Earth” – Matthew Marks Gallery (New York, USA)


Inez & Vinoodh also have a series of social platforms in which they share their works with the world, here are some links:



Hannah Starkey
Starkey is a British photographer who specializes in staged settings of women in city environments. She describes her work as “explorations of everyday experiences and observations of inner city life from a female perspective.”


Works Starkey has exhibited and galleries she has exhibited in:

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  • 2006 – Tanya Bonakdar Gallery (New York, USA)


  • Maureen Paley (London, UK)


I have been unsuccessful in locating any social platforms of Hannah Starkey’s.